Is Your Business Easy to Find?

Plus – The Biggest Productivity Challenge May Be Your Attention

Author

David Radin
July 16, 2026

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“Either you run the day or the day runs you.”

— Jim Rohn

In This Issue:

  • Is Your Business Easy to Find? 

  • The Biggest Productivity Challenge May Be Your Attention  

  • The 24-Hour Rule

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Is Your Business Easy to Find? 

When someone needs a product or service, they'll usually do one thing first: look online.

The question is, will they find you?

Many small businesses have a website and social media accounts, but they often overlook the information customers are actually searching for.

A few simple updates can make a big difference.

Answer the questions customers ask most.
If you answer the same question repeatedly, turn it into a blog post, FAQ, or LinkedIn article. Chances are others are searching for the same answer.

Review your online presence.
Check that your website, business profile, hours, contact information, and services are current. Outdated information can cost you customers.

Share what you know.
People want to work with businesses they trust. Publishing helpful tips or answering common questions shows your expertise before a customer ever contacts you.

Make it easy to reach you.
Your phone number, email address, and contact form should be easy to find on every page of your website.

Customers are looking for businesses they can trust. The easier you make it for them to find accurate, helpful information, the more likely they are to choose you.

The Biggest Productivity Challenge May Be Your Attention

Today's workplace is full of distractions. Emails, messages, notifications, and meetings compete for our attention throughout the day.

It's no surprise that many professionals feel busy—but not always productive.

Technology can help us work faster, but it can't decide what deserves our attention. That's still our responsibility.

One simple habit can make a difference: block time each day to focus on your most important task before checking email or responding to notifications. Even 30 minutes of uninterrupted work can lead to better decisions and higher-quality results.

Productivity isn't about doing more things. It's about making progress on the things that matter most.

The 24-Hour Rule

Most opportunities aren't lost because the conversation went badly. They're lost because nothing happens afterward.

Try this simple habit: within 24 hours of meeting someone, capture a few notes about the conversation and send a brief follow-up. Mention something specific you discussed, offer a useful resource, or simply express your appreciation for the conversation. You'll stand out from the vast majority of people who never follow through.

This principle is one of the reasons we created the Confirmed Superconnector Suite. It helps you capture important details while they're fresh, organize your contacts, and follow up more consistently—so promising conversations have a better chance of becoming lasting business relationships.

The last word

Follow Confirmed on LinkedIn for more interesting business/technology stats, info and tips.

BTW – If you have a team, confirm a conversation here to explore how you can customize a skills-enhancement program that gives each person the topics and levels that are matched to their roles.

David